Jeremy Clarkson has made a big change after complaints at his Cotswolds pub in Oxfordshire.
The Asthall boozer, originally called The Windmill, was bought by the former Top Gear host for around £1,000,000.
It was reopened as The Farmer’s Dog last August and has proved a popular tourist spot with fans coming to try a pint of Hawkstone.
From the get-go, Mr Clarkson vowed to only use and serve British produce at the pub.
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Jeremy Clarkson on the opening day of his pub last year. (Image: Emma Trimble / SWNS)
This was prompted by his farming with the move aimed at supporting British farmers, and is a promise he has kept diligently.
This meant sacrifices had to be made, so no cola or ketchup was served on-site despite some customers’ dismay.
Condimaniac, a British sauce company, has created a completely British ketchup, taking on Mr Clarkson’s challenge.
Co-founders Kier Kemp and Jennifer Dreier have masterminded a homegrown product which is entirely British.
Having been inspired by the sign at the pub, Condimaniac delivered a batch of the sauce to the Farmer’s Dog.
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The new sauce coming to Diddly Squat and The Farmer’s Dog. (Image: Condimaniac / Instagram)
Shown in a video on the brand’s Instagram page earlier this summer, customers at the pub tried the ketchup and remarked how “amazing” it tasted.
The sales pitch clearly worked as the condiment will now be served at the pub, as well as being sold in bottles at Diddly Squat Farm Shop.
A source close to Mr Clarkson’s pub told The Sun: “Jeremy and the team support the British food and farming industry.
“So he made no apologies for not selling ketchup, no matter how many times staff had to let customers down.
“But the pub’s always said that if a British company could do it with all-British ingredients, it would get on the menu. Hopefully it’ll be a success.”